This bar and restaurant is not like other places because it offers an above average dining area setting for the people that enjoy more of the restaurant environment feel. Boston's still has a bar that the sports fans can sit at and watch important games at from the many televisions surrounding the interior. This company has grown to having more than 50 locations within the United States alone. An entrepreneur's ideas and persistence in their belief that this was going to be a good idea has brought the company to its current stable state. The initial startup franchise fee was $50,000. There is a royalty fee of 5%, and I'm sure there were plenty of other start-up fees that Boston's hit. For instance, paying the many employees is a fee, and that becomes a maintenance fee. Advertisement when the company first started was huge. A company that just started out needs to get their name out right away for it to be as successful as possible, so Boston's spent a lot of money to get commercials and other advertisements out. This company like many other companies in the food industry have to constantly supply food and drinks.
*This franchise is like a "merger company". Boston's has merged bar businesses within restaurant businesses. I find this awesome because some dads have to go out to eat with their family, but they're not going to go to a bar to watch a game with their family. If they go to a Boston's, they can watch the sports game on the many televisions and still be with their family.
Here is one of the first commercials that Boston's restaurant ever released. As you can see, this commercial seems cheesy, however, to see how much the company has evolved since than, it is amazing.
http://www.youtube.com/watch?v=1dYEr3EQXac
Boston's has made news stories. Almost every story seems to be encouraging. For instance, one of the stories is about how their desserts are gluten-free. This could be a huge incentive to go for some nutritionists and or people with healthy lifestyles. Furthermore, another article was about how the company has been doing very well and has branched out of North America. Boston's has become very successful in Canada, but now it is actually moving out further to more distant locations. They have a team of in-house professionals who assist Boston's restaurant leaders on where the best site spots would be. These spots would get them the most money and popularity obviously. Furthermore, field marketing managers support Boston's by aiding them in advertisement. They give this company and many other companies the chance to advertise in public to get their name out. Boston's is a very successful business the way it is set up. An entrepreneur/few individuals start a company, and they take a huge risk when doing this. Boston's success though has truly shown how rewarding taking ideas and going for a dream can be.
-Seth Drouin
Boston’s sounds a lot like Buffalo Wild Wings but a little more like a restaurant. I can see why people would want to go to a restaurant that is a little more like a restaurant and not a sports bar. I like how Boston’s still has television so you can still watch the game but that is not it focus. I like how it is a merger with Bars so that you get good food and you can also get good drinks. I thin Boston’s is a good company but it sounds a lot like Buffalo Wild Wings just a little les centered around sports. If it is making money that is great and is good competition for Buffalo Wild Wings but I do not think it will ever be digger than it unless they go to Canada and also other parts of the world. Great essay it was well written and I enjoyed it a lot.
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