Thursday, September 20, 2012

Franchise

A franchise has the right or license granted by a company to an individual or group to market its products or services in a specific territory. The franchise Checkers Drive in is the largest double drive-throu chain in the United States. It owns, develops, produces, operates and franchises quick service double drive-thru resaurants. It is under two different names, Checkers and Rally Hamburgers. Checkers was designed to provide fast and efficent automobile oriented service. The company tries to appeal to all ages by having walk up ordering and having picnic tables at some locations. This franchise has been in the news a lot for many different purposes. Recently there was an article about Checkers partnering with other companies as of September 14th. Checkers has also been in the news for different events they have been doing, the growth of their company and being a company that "thinks outside of the box". The initial franchise fee for Checkers is $30,000. Some other start up cost for a franchise would be becoming a franchise for one, buying properties, buying the supplies need ed for the building and hiring new employees. After the start up costs the franchise must still continue paying its workers and supplies. Also for Checkers being a restaurant they would have to buy weekly food orders. Not all franchisors offer financial assistance but some do have financing programs available to franchisees. Checkers started a franchise 3 years after it opened and was provided financial assistance from franchisors. Other than financial assistance they will also provied the company with other things. Some franchisors will help franchisees select a location for their franchise, a detailed operations manual that includes instructions for carrying out their operating system, initiate advertising efforts either on a national or local level or both, and offer ongoing support such as administrative and technical support.






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