Thursday, September 20, 2012
Blog #2, The Blitz Franchise
Hey class, the franchise that I am going to talk about is The Blitz Franchise. This franchise is a 20-minute men's fitness program. The is a very unique and successful franchise for many different reason. Because of these reasons The Blitz Franchise is a very attractive opportunity for many different men all around the world. Whats makes them so unique is that that the program they have come up with only lasts twenty minutes! Also they have been able to incorporate boxing and martial arts. as one of there many focuses as part of the workout. This is a automatically very attractive so most men because it involves physical contact, it is a sport, and the are working pout, all at the same time. The Blitz Franchise become extremely well know when the were seen in the news. The reason for them being in the news was because at first no one believed that a workout could be done in only twenty minutes AND be successful. The Blitz Franchise eventually became so popular to the point where they have recently been able to expand all the way to Ireland. They were able to do this because their unique work caught the attention of Irish business entrepreneurs. However, this company does indeed have a franchise fee. The Initial Franchise Fee is $10,000. Other costs would consist of the Royalty Fee, which comes out to be 0% and the Advertising Fee which also comes out to 0%. With all of this said the Term of Agreement is seven years. The Franchise Blitz really does not offer and help with financing fees for in house financing. However, they do offer help with some third parties. The Blitz Franchise does however offer some trianing and support. They do all of this through Newsletter, Toll-free phone line, Internet, Purchasing cooperatives, and Ad Slicks. In the end, this is a great franchise and they have been very successful and this is projected to keep improving. I believe they will eventually become a world wide known company and every single male will want to be apart of it!
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Hey Zach, just finished reading your article and I found it very interesting. My first thoughts were that this was a football type franchise because of the name blitz. But I guess you can’t judge every book by its cover am I right? I personally know some mixed martial artists and I can see each and every one of them possibly want to start up one of these franchises. As an athlete, I think being able to perform a successful workout in 20 minutes would be quite the intense workout. One other thing that surprised me was that the Blitz franchise has gone international with its new store in Ireland. Compared to other franchises this one doesn’t seem to be that expensive with the low initial cost and the zero percent royalty fee. I also believe they will eventually become a house hold name.
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