Thursday, September 20, 2012




Hey Everyone,

The franchise I chose is Bottoms Up Pizza which is a full service gourmet pizza restaurant that also specializes in soups, salads and sandwiches. I chose Bottoms Up Pizza because pizza is probably one of my favorite foods so I thought Bottoms Up Pizza would be a good fit.

Bottoms Up Pizza started off in Richmond, Virginia. It was started by a man named Dirk Graham in 1990. Dirk loved pizza. He had started a search in for a great pizza in Richmond but did not find it. So Dirk decided to open his own restaurant. His friend, Fabian Botto, was a restaurateur and helped Dirk out with making his specialty pizza. In 1990, Dirk and his partner, Coalter Turpin, opened Bottoms Up Pizza in historic Richmond and became a huge hit and have been voted best pizza in Richmond for the past two decades. In 1992, they outgrew their location and were forced to move to a bigger location in Richmond. In 2006 they began to franchise the restaurant. They have been a successful franchise with franchising in full force all across the southeast.

So besides the fact that I love pizza some other things attracted me to the Bottoms Up Pizza franchise. The total investment price is $485,650-$829,250 which is kind of in the middle for a price amongst the restaurant franchisees’ with the initial franchise fee set around $35,000. As with any franchise the start-up costs can seem hefty. The royalty fee is 5% which means you get to keep a good chunk of the profits. So even though the start-up costs are a bit hefty, I think the payouts would be great.

A huge benefit of opening a Bottoms Up Pizza would be the good reputation they have. They have received very good press over the years and have a huge loyal customer base. They are known for their gourmet pizza cut into unique slices. Bottoms Up Pizza has also been voted "Best Pizza" by the people of Richmond for two decades! They provide an upscale sophisticated environment in a casual dining setting with modern artistic elements to it which I think is neat.


Just a snapshot of the Pizza
           Overall, I chose Bottoms Up Pizza because I love their ide.a and i believe it would be a huge success.  You can visit their website bottomsuppizza.com to find out any additional information about them
    
    

1 comment:

  1. Hey Dan, just noticed the title and decided to click on this one, and its actually really cool to see how much these guys have grown, I actually went to one of them when I was down south before and its REALLY good pizza. I can say personally one of these places would blow up around here, basically never got anything bad from there when I ordered like two or three times. A huge plus about this place that I notice a lot of pizza places refuse to do is actually sell slices of gourmet pizza's, not just cheese and pepperoni slices. Overall I wish I knew this place was starting to franchise out, great choice of a place to pick, hopefully one can be up around here somewhat soon.

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