Darby Geno
Ms. Fleury-Lowsen
100-08
9-21-12
Everyone likes and also needs food.
Most people like sports whether it is playing them or watching them. So why not
make a franchise about both of them. That is what Buffalo Wild Wings is based
on. Jim Disbrow and Scott Lowery started the business in 1981 because after they
were unable to find authentic Buffalo-style wings in their new hometown of Kent
Ohio so they opened their own. It was originally called Buffalo Wild Wings
& Weck. Which abbreviated to BW3. The franchise now has over 350 locations
across America. The company later changed the name to Buffalo Wild Wings and
dropped the short BW3.
Buffalo Wild Wings is an attractive
franchise opportunity because it is not that expensive to join the franchise.
The Initial franchise fee ranges from $32,500-$42,500. The royalty fee is 5% of
what ever you make. There is no need for advertising because Buffalo Wild Wings
does that for you. You have to make a 10-year term of agreement with a $5,000
renewal fee. This all adds up to $1,389,200-$3,148,200. That seams like a lot
but with the name Buffalo Wild Wings and if you place it in a spot of good
business you will be making your money back it no time. Especially with the
Super Bowl, Stanly Cup, World Series and all the other things that people don’t
get on television you restaurant would be packed.
So you are dishing out all this
money to have the name of this franchise. It is not like that is it. You
receive newsletters you have meetings and you also get toll-free phone line.
They provide you with a grand opening Internet, Internet, security/ safety
procedures, and field operations/ evaluations also purchasing cooperatives. You
have Co-op advertising, ad slicks, national media and regional advertising. The
franchise requires you to buy multiple units/master licenses. 50% of all
franchisees own more than one unit. The franchise states the number of employs
needed to run a unit ranging from 40-60. The only qualifications of owning a
Buffalo Wild Wings would be to have some general business experience with a
track record of success.
Hey Darby! I agree with all of your opinions. I feel like it was a great idea that Jim Disbrow and Scott Lowery solved their own problem by creating their own business. I also feel like it was a great idea to combine a wings restaurant and sports bar. I think that it's great that you don't have to advertise for your self, because I see Buffalo Wild Wings commercials all of the time. Just like the franchise I chose to research, Wings Over..., Buffalo Wild Wings franchises offer internet, field operations, and purchasing co-operations which is great. I think it is a bummer that there may possibly be no Stanley Cup this year due to the NHL lockout, and that will surely take away some of Buffalo Wild Wing's business. However, I feel like you made a great point in that the Super Bowl, the World Series and the NBA championship would all be great business opportunities.
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