Thursday, September 20, 2012

Franchise- Golf USA


The franchise I chose was Golf USA. This franchise was founded in 1986. Now, 26 years later, Golf USA is 100 stores strong in 32 different states and 6 foreign countries.  I chose this franchise because golf is a sport that I enjoy playing and I am always looking for the next best thing in the world of golf. This franchise is a great opportunity because of the relatively small size of the franchise compared to big names like Golfers Warehouse. The most recent time in which Golf USA was in the news was in 2006 when they announced they were opening a store in the republic of Korea. The fees in order to open one of the stores in this franchise are fairly low compared to others. The initial start up fee to open a store is between thirty- four and forty-four thousand dollars. The royalty fee for this franchise is 2.5 percent. There is also an undisclosed advertising fee. The franchise also has a term of agreement that lasts for 15 years.  After all is said and done, the total investment to run one of the stores in this franchise will run you between two hundred and four hundred thousand dollars. That is not a small amount of money that needs to be put forward in order to run one of their store but the reward must be much greater than the risk if so many people are willing to put their money into the franchise. Unfortunately for some people whom would like to invest in this company, they do not offer in house financing. The only kind of financing that is offered for this franchise is third party. The company does however offer both support and marketing. They offer support in; newsletter, meetings, toll-free phone line, grand opening, internet, security/safety procedures, field operations/evaluations, and purchasing cooperatives. In marketing Golf USA offers; Co-op advertising, Ad slicks, national media, and regional advertising. In my personal opinion I would invest in this franchise because golf is a sport that is very popular and not every club or ball or pair of shoes will last forever.
http://golfusa.com/

1 comment:

  1. Hi Tim, I also thought of choosing Golf USA because I too play golf. The fact that this is a smaller company compared to some other golf franchises intregues me. There are a couple of golf franchises in my area and i have been to thier stores. I found that the pricing of the items are very high in comparison to some of Golf USA's. No financial assistance is understandable for a franchise this size. That alone makes Golf USA a strong franchise. Seeing it did not recieve finnancial assistance it had to pay everything on its own, which shows that the company must have been making a strong income in order for it to become a franchise. I am glad someone else chose this franchise so i could write about it.

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